It is that single scene in Diaz’s Florentino Hubaldo, CTE that summarizes what cinema should be. It is not about the amount of money that would keep Philippine cinema, or at least the business aspect of it, surviving. It will continue to survive, as evidenced by the millions of pesos, padded or not, that have been reported as profit from the junkfood the Philippines eagerly devour. The question is who is in it and who has been eased out. I frankly don’t care. Perhaps those who have been eased out from the industry can do something better and start making real cinema, not merely products that pander to the country’s collective ignorance.
Follow Oggs Cruz on Twitter.